Jay W. Goff
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Enrollment & Student Success Specialist
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Creator of EM Parkour 96 - Strategies for an efficient, fit-based organization
Enrollment Management Services
International student enrollment management expert, Jay Goff, has built a career developing a strategic, fit-based approach to help colleges and universities achieve their student enrollment, access, diversity, and success goals. With over 25 years of executive leadership and consulting experience, Jay has developed an organizational improvement model that utilizes campus-wide planning, shared governance, retention improvement initiatives, affordability metrics, and integrated data-analytic systems. Jay believes in building a team oriented and data-powered workplace that stresses implementation of best practices and service-focused student success plans.
Jay's career has spanned over 25 years working with top public and private research, liberal arts and international universities. Most recently, Jay has been appointed Vice Provost for Enrollment and Student Success at the George Washington University where he will lead the development and implementation of a comprehensive plan for the university’s student experience from the application process to graduation.
Prior to GW, Jay served as Vice President for Retention and Enrollment Management at Saint Louis University for eight years. His mission-centric approach achieved five of the largest and most talented freshman classes in SLU’s 200-year history. He also helped the university achieve a 91 percent student retention rate, 24 percent increase in traditional underrepresented minority student enrollments, all-time record setting graduation rates and a 17 percent reduction in average student loan debt loads. Jay's work to create new international partnerships and expanded national networks resulted in growth among new target markets and on the SLU campus in Madrid, Spain.
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Jay was the vice-provost and chief enrollment officer at Missouri University of Science and Technology from 2001 to 2011. At Missouri S&T his SEM efforts assisted with a 60 percent increase in enrollment—setting student diversity and graduation rate records, and positioning the school as one of the five fastest-growing research universities.
Jay is an active member in the global college and university enrollment management community. He has authored articles and book chapters in addition to consulting with over 30 institutions in ten countries. He was a coordinator of AACRAO’s Strategic Enrollment Management (SEM) conference for eight years and has served an advisory board member for ACT, the Educational Policy Institute and the National Student Clearinghouse. Mr. Goff and his teams have received national and regional professional service and student advocacy awards. In July 2018, his organizational system for improving student success was recognized with the national Lee Noel & Randi Levitz Retention Excellence Award.
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Jay earned his master’s in organizational communication from the University of Kansas and B.A. from Southeast Missouri State University. His doctoral studies focus on effective change management in higher education. Jay resides with his wife, Suzanne, and their teenage children in St. Louis, Missouri.